HP Product Catalog

I had the opportunity to work on HP’s product catalog not once but twice. The first was in 2021 when we made major updates to the product catalog’s existing structure, for both the PLP (product listing page) and PDP (product details page) and the second in 2022 as a UI update to match HP’s new visual identity.

The 2021 product catalog migration involved an upgrade with a new platform on the backend that uses more direct and streamlined data syndication methods along with a cleaner look and feel. As the product catalog is data driven, I was responsible for designing for all necessary specifications to be shown. This was a good design challenge as I had to accommodate for all the possible variations as well as adapting the compare tool to mobile for the best UX (see a few examples below).

Check out the current designs of the PLP for laptops here and an example of a PDP here.